Fall/Winter shifts into cyanotypes: cool, sculptural impressions that feel like memories pressed into paper. Together, the seasons create a yearlong study of intimacy, where the body is both moment and imprint. The campaign evolves Calvin Klein’s 90s legacy into something fresh, relaxed, and emotionally immediate—less about performance, more about presence. A modern icon, made intimate.
Co Creative Direction by Patrick Savaglia
Videography by Tristan Lewis
Production Design & Editing by Iyerlie Feist
Videography by Tristan Lewis
Production Design & Editing by Iyerlie Feist
LA Based Billboards
Soft, unfiltered, imagery shot on Kodak Gold 400
Cyanotype printing, using phyicals negatives from the first campaign to create the second portion