STANDING ROOM for BOY SMELLS - Creative Director & Photographer - Spec Campaign
Release a new fragrance, titled STANDING ROOM, aligning with BOY SMELLS originally queer identity, to show that the brand is still capable of reaching its core audience while expanding to more.
OOH based around Downtown NYC & LA Neighboorhoods
NYC Subway
STANDING ROOM club nights featuring NYC based Queer DJs, hosted at Elsewhere and Public Records
Print advertising in BUTT Magazine, a NYC based gay magazine